― Explore what inspires me and drives my vision

Projects by Camila was born from the desire to share my journey, my achievements, and the lessons that have transformed me both professionally and personally. I believe in the power of project planning with soul, those projects that connect companies with their true purpose and create a real impact on people's lives. This space is a window into my story, a meeting point to inspire, support, and—very soon—offer my book and guidance to those who want to lead with purpose and leave a mark.

― strengths

• Patient centricity, access & adherence Strategy

• Patient-reported outcomes (PROs) & Electronic Health Records (EHRs) for data insights

• Commercial Excellence & Digital Transformation

• Stakeholder Engagement & Market Access

• CRM Optimization

• Project & risk management

• Team Leadership & Organizational Development

Quality

Resilience

Courage

― Work experience

Senior Patient Program Manager

Latam

AstraZeneca / Jan 2023 - Current

• Delivering business-critical solutions that improve customer satisfaction, foster long-term loyalty, and enable better business decisions using state-of-the-art analytical capabilities within the Patient support programs in Colombia, Ecuador, and Perú.

• Expert in designing and executing Patient Support and Market Research Programs (PSPs & PMR) that strengthen access, adherence, and outcomes, integrating primary and secondary research insights to inform strategic decisions.

• Managed multimillion-dollar project portfolios, aligning budgets, deliverables, and compliance requirements across diverse therapeutic areas.

• Managed diverse teams and optimized organizational structures to ensure 100% on-time project delivery and high performance across business units

Personal Fact: I returned to my home country to live in the capital, learn how to work in my culture, and get used to the cold climate.

Customer Relationship Management Specialist (CRM Salesforce)
Panamá

Apr 2016- Feb 2019

Specialities:
− Designing, implementing, and managing an innovative Patient Support Program
− Fast in reading and understanding the competitive environment, its peculiarities, opportunities, and threats
− Managing teamwork to achieve business goals

Marketing and Customer Relationship Manager (Zoho CRM)

United States

Elite Wheel Distributors / Jan 2022 - Dec 2022

Led the evolution and execution of the CRM strategy for the 4 subsidiaries of the company. Led the digital marketing process from end to end and created the automation frameworks for campaign designs, attribution, and experimentation that unlocked a more calculated, data-driven approach to customer engagement.

Personal Fact: I loved living in Tampa. I learned to paddleboard. I realized I needed to get back into the pharmaceutical industry.

External Associations Strategy and Relationship Manager – Oncology

Panamá

Novartis / March 2021- Aug 2021

• Successfully launched 6 PSPs regionally, developing business cases, KPIs, and performance dashboards to enhance collaboration across marketing, medical, and access teams

• Led regional CRM and call center transformation, achieving an 80% improvement in data quality and a 60% increase in patient retention.

• Orchestrated end-to-end launch operations with optimized team structures, improving collaboration and overall project realization.
  

Personal Fact: I applied the theory of resilience in my personal and professional life at the same time.

Diagnostic, Monitoring, and Patient Marketing Manager – Oncology

Panamá

Novartis / March 2019 - Feb 2021

As a leader of a team in Guatemala, Costa Rica, Panama, and the Dominican Republic, I structured and implemented initiatives to facilitate patient access to treatment, improve the experience with the company brand, and increase customer satisfaction.

• Executed the “Diagnosis and Monitoring” program across 6 countries, optimizing supplier networks and team operations to drive business profitability.

• Designed and implemented Oncology Patient-Oriented Programs, increasing adherence to brand-name medications by 66%.

• Improved customer service by 53% through a comprehensive client database to track patient needs and support decision-making.

Personal Fact: I lived in Panama as a country of residence and traveled to many countries in Central America, meeting hospitals and key stakeholders, and learning about different cultures to be able to understand the environment.

Marketing sales operations leader and PSP Champion
Panamá

Mar 2014 - Mar 2016

Oncology Product Trainee
Costa Rica

Jan 2013 - Feb 2014

Data Analyst
Guatemala

Jan 2012 - Dic 2012

You didn’t come this far to stop

International Business

Universidad de Medellin

Universidad Interamericana de Panamá

Universidad Interamericana de Panamá

Specialization in Senior Management

Master in Business Administration (MBA)

― education

Yes! I love learning

I like to be constantly learning so I can add value to the teams I'm part of.

Business plan, project Management and Business administration Diploma

Universidad de Medellin

Foundation of Project Management

Panamerican Business School

Digital Marketing Fundamentals

Google Actívate

Registered Product Owner

Agile Education by scrum Inc

Registered Scrum Master

Agile Education by scrum Inc

― courses

Customer Relationships management and customer loyalty diploma

Google

At the powerful crossroads of strategy and empathy, I turn the toughest challenges into transformative solutions—driven by a relentless passion for innovation in healthcare and a vision to create lasting, meaningful impact.

GET TO KNOW THE HEART BEHIND ME

PLEASURE OF LIFE

Sleeping on fresh sheets, taking a shower when you are very tired and watching the sunset.

FAVOURITE FLAVOUR

Teriyaki sauce and vanilla.

I flow with what happens, as it happens.

Stop putting limits on yourself.

A MANTRA

A HOBBY

Diving and paddeboarding.

MUSIC

Reggaeton, romantic pop, cumbia & handpan instrument.

A DREAM

Give a TED Talk.

Let's talk